BMW Connected | Get to what matters

Working professionals have a hard time balancing work and personal life, this often results in missing life's important moments. BMW Connected app is a digital assistant that helps drivers never miss a beat and Get To What Matters.

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Reveal the things that really matter in your life when you flip the page.

Copy: Dad blamed a meeting for missing the cutting of the cake. Mom picked up the cake and made it home on time. Maybe Dad can be more like Mom with help from BMW Connected, a digital assistant that reminds you of personal and professional even… — Copy: Dad blamed a meeting for missing the cutting of the cake. Mom picked up the cake and made it home on time. Maybe Dad can be more like Mom with help from BMW Connected, a digital assistant that reminds you of personal and professional events.

Copy: Dad missed your first goal because he couldn’t find a parking spot. Mom was early and didn't need to worry about finding a parking spot. Maybe Dad can be more like Mom with help from BMW Connected, find parking spots close to your destina… — Copy: Dad missed your first goal because he couldn’t find a parking spot. Mom was early and didn't need to worry about finding a parking spot. Maybe Dad can be more like Mom with help from BMW Connected, find parking spots close to your destination.

Copy:Dad blamed traffic for missing the ballet recital. Mom planned ahead and was five minutes early. Maybe Dad can to be more like Mom with help from BMW Connected, receive real-time traffic information to keep you up to date on when you should be … — Copy:Dad blamed traffic for missing the ballet recital. Mom planned ahead and was five minutes early. Maybe Dad can to be more like Mom with help from BMW Connected, receive real-time traffic information to keep you up to date on when you should be leaving your current location.

Outdoor

Like the print ads, the outdoor billboard uses its environment to show the disconnect between the driver and the place they need to be.

AD: Aaron Cheng, Doh Lee & Iwona Usakiewicz CW: Joseph Ferraro