Carhartt | Made by America
Carhartt has been working for American workers for 127 years. They want people who wear their clothes to feel proud and respected for their hard work, that's why they created a brand of quality, Made by America, for you.
Outdoor
The print campaign is placed in site accordingly to the stories of American workers.
radio
Testimonials from Made by America workers.
Direct mail
Carhartt Journals featuring Made By American stories will be sent out to blue collar workers, and they will be able to submit their stories through mail.
Digital
Team: Aaron Cheng & Iwona Usakiewicz
