Canaima National Park | #MakeItLand
Paradise Falls from Pixar's Up is actually inspired by a real place in Venezuela, where I was born and raised.
Canaima National Park is barely known outside the country and their biggest PR move ever was probably the movie Up. Bringing the two together through #MakeItLand lets you explore the magic of Canaima in your own city.
PHASE 1
Build up excitement for the flying house pop-up installation with print and guerilla around cities in the country.
Print Teaser Posters
Guerrilla Bus Stop
Drone Guerrilla
Social Media Sponsored A
Pop-up Installation.
PHASE 2 THE REVEAL
Inside the installation, people will be able to experience the magic of Canaima National Park as if they were in the movie Up.
Pop-Up Installation VR experience.
Installation windows VR
